Raymond Cheng
Managing DirectorWith over 18 years in digital transformation and regional media buying, Raymond oversees global corporate agency growth and strategic client relationships at LatticeSystems Ltd.
A premier Hong Kong digital agency pioneering rigorous, revenue-focused marketing architecture since 2016.
Founded in 2016 in Hong Kong SAR, LatticeSystems Ltd. was established to address a critical market demand: providing enterprise organizations with transparent, mathematically grounded digital marketing strategies across multi-channel environments.
Headquartered at Two Pacific Place in Admiralty, our strategic team operates at the intersection of search algorithm analytics, paid media yield management, and creative performance design. Over the past nine years, we have scaled digital reach for clients across financial services, luxury retail, logistics, and technology sectors operating throughout the Asia-Pacific region and internationally.
What sets LatticeSystems Ltd. apart is our steadfast focus on commercial metrics over superficial traffic metrics. Every campaign strategy, keyword model, and ad structure is mapped directly to our clients' sales pipelines and customer lifetime value metrics.
Seasoned digital growth specialists guiding enterprise marketing engagements.
With over 18 years in digital transformation and regional media buying, Raymond oversees global corporate agency growth and strategic client relationships at LatticeSystems Ltd.
Victoria leads our programmatic and PPC search accounts team, specializing in cross-border paid media optimization, yield attribution models, and conversion acceleration.
Marcus oversees technical search architecture, complex site migrations, and multi-language content indexing systems for enterprise APAC regional domain assets.